BSkyB has completed its acquisition of Sky Italia S.r.l and takeover offer for Sky Deutschland AG and announced its intention to change its name to Sky, in place of British Sky Broadcasting (BSkyB) in recognition of the international scope of the business.[..]
The change of the company’s name from British Sky Broadcasting Group plc to Sky plc is subject to shareholder approval at its AGM on 21 November 2014. The company’s stock exchange ticker will change to SKY from 14 November 2014.
http://advanced-television.com/2014/11/13/bskyb-completes-7-95bn-sky-europe-acquisitions/
