From Advanced Television:
Arqiva to build Freeview connected TV serviceDigital UK has confirmed the signing of major contracts to build and test a new Freeview-branded connected TV service.
Following a competitive selection process, Arqiva has been awarded the contract to provide the metadata system at the heart of the new service. It will enable viewers to move seamlessly between live programmes and on-demand shows using Freeview’s new ‘backwards EPG’. This will include content from the Public Service Broadcast services (BBC iPlayer, ITV Player and 4oD) with further content providers to be confirmed in due course. The service will be built by Arqiva’s recently launched Connected Solutions business, following the merger of Capablue with Arqiva’s existing hybrid TV operation.
Digital UK also announced it is making the technical specification for the new service available to manufacturers and content providers.
Arrangements for testing connected Freeview products have also been agreed. Contracts have been signed with the UK’s leading television platform and device testing specialists Digital TV Labs and DTG Testing. The companies will develop test materials and test suites which will ensure the quality and compatibility of products and services. Work is also advancing with a range of technical development partners, including television and digital receiver manufacturers.
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http://advanced-television.com/2014/11/26/arqiva-to-build-freeview-connected-tv-service/
So Arqiva won the day, and the new system will not be based on Freesat.