2015 GMVR data provides clear evidence of an industry-wide change in buying strategies by media technology end-users such as content creators, broadcasters, pay TV operators, and service providers.
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Significantly, revenue from products (both hardware and software) declined by 0.5 per cent between 2012 and 2014, while revenue from services increased by 2.9 per cent. During 2014, services accounted for approximately $26 billion, or 54 per cent of total spending by broadcast and media technology end-users.“The commercial models of many broadcasters and media companies have changed dramatically,” said Joe Zaller, founder and president of Devoncroft Partners. “The combination new digital and on-line delivery platforms, the shift to a file-based workflows, the increasing need for digital monetisation, and the promise of commercial-off-the-shelf (COTS) IT hardware managed by software-defined networking have been catalysts for an industry-wide rethinking of both what technology is required to support future business goals, and whether it will be purchased or outsourced."
http://advanced-television.com/2015/08/21/structural-shift-in-broadcast-tech-industry/
"Promise of commercial off-the-shelf IT hardware managed by software-defined networking"? Can anyone enlighten me as to what this is or might turn out to be? Cloud servers? Ready-made IPTV portals?
