Faust - 10 hours ago »
It could well be 4OD. The app on my iPad is possibly different too and if I use the iMac then I do it through the browser and Airplay it to Apple TV, hence I don't get the issues. However, I will say again, this is not the first time this has happened when using the Humax.
The wife tells me (she has a memory for these things) that it is about the third time now. Funnily enough one of the other times it happened was watching George Clarke last year. All the other on demand players work just fine, though the picture quality from ITV leaves a lot to be desired.
From Channel 4’s ad sales website (
http://www.channel4sales.com/advertising/online/4od/):
As well as standard display and pre-roll advertising solutions, we're developing fast, innovative new ways of connecting advertisers' messaging to our viewers, realising the benefits of this enhanced engagement. Our current suite of interactive pre-roll formats is covered in the video above and outlined below.
Current iVod Suite
Ad Bloom: Provides microsite functionality, including data capture, within the 4oD content frame
Adapt: Utilises the extensive Channel 4 database to demographically target pre-roll messages to logged-in users, utilising details like age, gender and location
Ad Weather: This will offer the ability to dynamically insert overlays into the pre-roll which relates to the weather in the area from which the user is viewing
Ad Elect: Asks the user to choose which ad format they wish to watch, thereby engaging them in the advertiser content
Ad Extend: Gives the viewer a chance to watch an extended version of the advert
Ad Pause: Presents a short animated ad whenever the main content is paused
Ad Link: Places a range of social media and bespoke clickable links directly onto the pre-roll
Although there are obviously other possibilities, and I take Graham's point that trying to pin down the problem without more information can only be speculation, there does seem to be plenty of scope for the occasional malfunction in the interface between the targeted ads and the video content the viewer is trying to watch. Quite impressed that it doesn't break down more frequently, actually. Perhaps these fancy techniques aren't used all that often.
| Wed 11 Jun 2014 8:15:56
#25 |
